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Women in STEM Q2 2023

Powering up: why games is a great place for women and girls

Young adult woman hand holding a joy controller wear headset and play game.
Young adult woman hand holding a joy controller wear headset and play game.
iStock / Getty Images Plus / Wiphop Sathawirawong

Marie-Claire Isaaman

CEO, Women in Games

The video games industry is one of the most exciting and dynamic sectors to work in, and we need to encourage more girls and young women to consider it as a career option.


The games industry is growing at a phenomenal rate, with an estimated global value of over $300 billion by 2025. It’s a rapidly evolving industry, and with more than 2.7 billion gamers worldwide, there is a huge demand for skilled professionals to drive the development of new games.

Opportunities for women in gaming

Despite the significant opportunities available, women are still underrepresented in the games industry, particularly in technical and leadership roles. Fortunately, this is changing. Companies are recognising the value of diversity and taking steps to increase the representation of women in the industry.

There are many roles in the games industry that require a range of skills and expertise — from game design, programming and art to marketing, community management and project management. Game development is a collaborative process, and a successful game requires a team with a broad range of skills and experiences.

Furthermore, the games industry is constantly evolving, with new technologies and platforms emerging all the time. This creates exciting opportunities for innovation and experimentation, making it a great industry for anyone who is passionate about creativity, technology and innovation.

Despite the significant opportunities available, women are still underrepresented in the games industry, particularly in technical and leadership roles.

Accessible gaming events for women

For women and girls considering a career in games, there are resources available to support them. Women in Games is a global organisation that provides support, networking opportunities and hosts free-to-attend Careers, Development and Networking Events twice a year. These events are virtual — accessible to women, girls and allies anywhere in the world. They provide the opportunity to hear from inspirational women and meet with games development studios that are hiring.

Helping the industry grow with women

As the industry continues to grow and evolve, we need diverse voices and perspectives to ensure that games are developed with a broad range of audiences in mind. Women bring unique skills, experiences and perspectives to the industry — and we must recognise and value them.

I would encourage any girl or young woman who is interested in technology, creativity and innovation to consider a career in the games industry. The industry needs talented and passionate professionals to help shape its future. Women in Games is here to support you on your journey, and I look forward to seeing more women thriving in this exciting and dynamic industry.

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